Phoenix Zoo
Dinosaurs in the Desert
When the Dinosaurs in the Desert exhibit was making its way to the Phoenix Zoo, excitement rippled through the city. Everyone was thrilled—well, almost everyone. The zoo’s animal residents weren’t exactly rolling out the welcome mat. To announce the exhibit, we played with the massive scale and thunderous presence of the dinosaurs, contrasting them with the zoo’s current cast of creatures. The result? A clash of eras that felt downright prehistoric.
Dinos in the Desert | Screeeech
Dinos in the Desert | Rawr
I love this! This video was posted from a parent of a kid who was obviously excited about the exhibit and our videos.
Bugs! Big Bugs! | Bug Control
Bugs! Big Bugs
Phoenix Zoo decided to go big for their next traveling exhibition. How big? We’re talking 2000 pound animatronic bugs — that’s how big, and we built the campaign to match. We labeled it “Bugs. Big Bugs.” and created a fully integrated campaign. The results were just as big, raising ticket sales and winning a Silver OBIE for our out-of-home work.
Did I mention it was big?
