When MGM Grand underwent a major renovation, we knew we had to keep our fans engaged and excited about the transformation. As one of the largest resorts on the Las Vegas Strip, the reveal needed to be just as grand as the property itself.

So, we launched a bold teaser campaign centered around massive, custom-designed paint cans—each symbolizing the scale of change happening at MGM Grand. These eye-catching installations were strategically placed in key markets across the U.S., with nothing but a QR code on the side to pique curiosity.

Scanning the code brought users to a dedicated landing page where they could witness the transformation unfold in real time. Even better, every scan entered them for a chance to win a larger-than-life experience at the newly reimagined MGM Grand.