cars.com

It’s Matchical

To launch the new Cars.com campaign, we tapped into something every driver knows but can’t quite put into words: that indescribable bond between a person and their car. Everyone’s felt it. No one can explain it.

So we leaned into that mystery — and brought it to life. With Cars.com’s smart, intuitive matchmaking tools, finding the right car isn’t just easy. It feels like destiny. A little bit magical. A little bit logical. There’s no word for that feeling… so we made one up.

Cars.com — It’s Matchical.