Illinois Lottery
Dream Ranger | Shoe Fountain
The Dream Ranger
Meet the official of official daydreams — the Dream Ranger.
We created the Dream Ranger as the new spokesperson for the Illinois Lottery — a larger-than-life character here to remind folks that no dream is too big, too bold, or too bizarre. Because with just one Illinois Lottery ticket, anything is possible.
So go ahead — dream loud, dream proud, and let the Dream Ranger show you the way.
Dream Ranger | Lobster Piñata
Dream Ranger | Dragon Coster
Dream Ranger | Sidecar
Social
Instead of your typical six second cutdowns, we created unique sixes that let the Dream Ranger speak directly to the viewer, wherever they might be daydreaming.
Holiday Scratchers
Claude, the little holiday hamster that could, helped Lottery sell out of their holiday instant tickets faster than any year on record. This fuzzy little fella stole the hearts and attention of all Illinoisans during the holiday season.
Watch Claude Live (WatchClaude.com)
To keep the holiday spirit alive, we livestreamed Claude the hamster for 24 hours straight, letting viewers watch him in real-time and vote on what festive items to add to his Christmas habitat. Claude quickly became a fan favorite, capturing hearts and generating earned media buzz as he made his way into news stories across Illinois.
Holiday Sequel
The following holiday season, we kept the magic alive—and ticket sales climbing—by introducing a charming new character to the mix: Claude’s feline companion, René.
René brought a fresh dose of whimsy and warmth that captivated audiences all over again.
Holiday Scratchers
Claude, the little holiday hamster that could, helped Lottery sell out of their holiday instant tickets faster than any year on record. This fuzzy little fella stole the hearts and attention of all Illinoisans during the holiday season.
Watch Claude Live (WatchClaude.com)
To keep the holiday spirit alive, we livestreamed Claude the hamster for 24 hours straight—letting viewers watch him in real-time and vote on what festive items to add to his Christmas habitat. Claude quickly became a fan favorite, capturing hearts and generating earned media buzz as he made his way into news stories across Illinois.
Holiday Sequel
The following holiday season, we kept the magic alive—and ticket sales climbing—by introducing a charming new character to the mix: Claude’s feline companion, René.
René brought a fresh dose of whimsy and warmth that captivated audiences all over again.
Instant Scratchers
To bring smiles to faces across Illinois, we created a campaign for the Illinois Lottery that embraced the thrill of the unexpected. Each spot featured calm, smiling ticket-scratchers in the middle of wildly chaotic moments—because when Anyone Could Win in an Instant, even the most unpredictable day feels like a good one.
The hyperbolic humor played perfectly across social, YouTube pre-roll, and streaming TV—delivering laughs (and a little hope) statewide.
Instant Scratchers | Boot
Instant Scratchers | Massage
Instant Scratchers | Mall Walkers
Instant Scratchers | Windy
Instant Scratchers | Hayride
