SuperFile
Building a brand in real time.
What if sending a file didn't mean giving up control of it?
That's the idea behind SuperFile, a technology designed to change how we secure, share, and interact with digital files.
When I joined, the technology had enormous potential. The brand was still finding its footing. Working within its in-house creative agency, I helped establish the brand's direction, find its voice, and build a presence worthy of the idea behind it.
All while the business was moving at startup speed.
Giving the future a voice.
A technology this ambitious needed more than a list of features. It needed a story people could connect with.
I conceived and produced SuperFile's anthem film from the ground up, using stock imagery, motion graphics, editing, and sound design to bring my vision for the brand to life.
It was one of the first steps in establishing SuperFile's identity and introducing it to the world.
SuperFile | Anthem
Putting people behind the technology.
When you're introducing technology that challenges the way things have always been done, trust is everything.
We developed an advisor interview series featuring respected professionals from a wide range of industries, each bringing a unique perspective on the importance of security, ownership, and control over sensitive information.
Their experience helped give SuperFile something every emerging technology needs: credibility. It wasn't just about what the technology could do, but why it mattered to people with real stakes in protecting their information.
Government | Gen. Keith Alexander
Luxury Real Estate | The Altman Brothers
Entertainment | Jerome Prescod
Finance | Jim Hays
Wealth Management | Ted Fike
Making the complex make sense.
Encryption. Access control. Revocation. Not exactly everyday conversation starters.
Through animated explainers tailored to different industries, we made SuperFile's technology easier to understand and its possibilities easier to imagine.
Because even the most groundbreaking idea needs people to understand why they should care.
General Explainer
Government Explainer
Finance Explainer
Healthcare Explainer
Jim Adams Explainer
Suddenly, a much bigger stage.
Technology with the potential to change the world deserved a different kind of introduction. We wanted SuperFile to feel less like a traditional tech company and more like a brand people could get excited about.
Through high-energy videos, bold visuals, and partnerships with NASCAR, MotoGP, and LAFC, we brought SuperFile into arenas where trust, security, and control are essential. We also brought the brand directly to fans through an experiential activation at Trackhouse's Fan Zone event.
The result was a brand presence that went beyond explaining the technology. It made people want to be part of what was coming.
Brand Awareness: Reached 6+ million live viewers during the 2026 Daytona 500 broadcast on FOX.
Audience Engagement: Leveraged the massive international fanbase of star driver Shane van Gisbergen.
Earned Media & Traffic: Drove viral multi-wave press cycles through major outlets like Jayski and Sports Illustrated.
Daytona 500 Debut
Artist Lefty Out There Collab
Fan Zone Activation
Dual Threat
Brand Awareness: Secured multi-million impression exposure across 34+ regular-season MLS matches on Apple TV.
Audience Engagement: Integrated directly into LAFC’s massive digital network, capturing millions of aggregate social media impressions.
Earned Media & Traffic: Featured across sports-business media (Ad Age) for matching stadium-wide VIP activations with a consumer app launch.
Brand Awareness: Captured a global seasonal broadcast audience exceeding 400 million viewers across 5 continents.
Audience Engagement: Gained massive social media traction following premium track milestones, including a 2nd-place podium finish in Indonesia.
Earned Media & Traffic: Dominated global motorsport headlines (Crash.net, GPOne) for securing Trackhouse’s first premier-class title sponsorship.
SuperFile Trackhouse MotoGP Team Announcement
From Potential to Presence.
What started as an ambitious technology became a brand with a voice, a point of view, and a presence far beyond the tech world.
From shaping its identity to bringing it to life through film, social, and international partnerships, it all came back to one thing: understanding the brand, believing in its potential, and finding ways to connect that belief with others.
Because great creative earns attention. The best creative makes a connection.
SuperFile | The Idea
